Fruit-tella is a globally recognized confectionery brand known for its soft, fruity chews and playful sensory appeal.
Fruit-tella is more than a candy; it is a geometric icon. For nearly a century, the 'square sweet' has defined the brand's tactile identity. In this project, I leverage that heritage to move UX beyond digital screens. I took the brand’s signature visual language—bold colors, natural textures, and the iconic square, and translated them into a Physical Interface. By doing so, I align with Fruit-tella’s mission of bringing families together through 'Fruity Joy,' creating an experience that is as natural and authentic as the ingredients inside.